University of the People

This tuition-free online university ran a campaign using Facebook video ads that clicked to Messenger to cost-effectively increase student enrollments, and found that 20% of people who engaged with the campaign went on to complete an application.

Posted

04/20/21

Share

Enrolling more university students using a bot for Messenger

Founded in 2009 by educational entrepreneur Shai Reshef and accredited in 2014, University of the People (UoPeople) is a nonprofit, tuition-free, online US university. UoPeople helps qualified students overcome financial, geographic, political and personal constraints keeping them from collegiate studies. Today, it has over 20,000 students enrolled from more than 200 countries, and is supported by the generosity of individuals and foundations, including the Bill and Melinda Gates Foundation, Fondation Hoffmann, The Ford Foundation and more.

READ THE FULL STORY

Posted

04/20/21

Share