In order to grow awareness of The Wright Stuff Chics, Lisa used Facebook as the primary marketing channel. Through consistent posts, sponsored ads and constant interactions, like replying and liking comments, The Wright Stuff Chics brand was able to build a solid following.
When promoting its first Teach Your Heart Out (TYHO) conference, Lisa and Casey created a Facebook group dedicated to TYHO. Through the group, the team shared Facebook Live posts, created polls for gathering feedback and used regular hashtags that were ownable by the company. They also shared daily posts and ran paid ads across Facebook and Instagram to drive conference attendance.
To bring attention to the Pink Santa Hat Movement (PSH), Lisa and Casey took the learnings from their first two ventures and applied them to the organization. They ran posts on Instagram asking for nominations for the life-changing PSH weekend on their website.