The Wright Stuff Chics

With a goal to bring teachers together, mission-based company, The Wright Stuff Chics, turned to Instagram and Facebook app to connect people from all over the world—creating a community and support system for more than 100K educators.

Posted

05/07/21

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Bringing teachers together with Facebook

With a goal to bring teachers together, mission-based company, The Wright Stuff Chics, turned to Instagram and Facebook app to connect people from all over the world—creating a community and support system for more than 100K educators.

Their Story

Teaching with purpose

Established in 2016, The Wright Stuff Chics started as a family business. With a family full of educators, they started out by selling cute t-shirts for teachers. In 2017, the company kicked off its first Teach Your Heart Out Conference (TYHO)—bringing educators from around the world together to connect, learn from each other and grow.


That same year, The Wright family also started a non-profit called The Pink Santa Hat (PSH) Movement to honor their wife, daughter, and sister diagnosed with stage 4 breast cancer. Knowing how hard it can be for educators battling cancer, The Pink Santa Hat Movement sends care packages to teachers with breast cancer and brings eight nominated educators together each year for a weekend of pampering, inspiration and support.

Their Goal

Expanding their reach

As entrepreneurs, co-Founders Lisa and Casey knew they needed all the help they could get to grow their business. They wanted to use Facebook and Instagram to raise awareness of their brand and organizations, and ultimately build a strong community of educators.

“Consistency is key on Facebook to build a community. Make posts relevant to the everyday life of your audience.”

Lisa Wright

Their Solution


Building a strong community

In order to grow awareness of The Wright Stuff Chics, Lisa used Facebook as the primary marketing channel. Through consistent posts, sponsored ads and constant interactions, like replying and liking comments, The Wright Stuff Chics brand was able to build a solid following.


When promoting its first Teach Your Heart Out (TYHO) conference, Lisa and Casey created a Facebook group dedicated to TYHO. Through the group, the team shared Facebook Live posts, created polls for gathering feedback and used regular hashtags that were ownable by the company. They also shared daily posts and ran paid ads across Facebook and Instagram to drive conference attendance.


To bring attention to the Pink Santa Hat Movement (PSH), Lisa and Casey took the learnings from their first two ventures and applied them to the organization. They ran posts on Instagram asking for nominations for the life-changing PSH weekend on their website.

“When people reach out, answer. Be engaging beyond the post. Respond to comments, be personable and don’t hide behind social media.”

Casey Bethel

Their Success

Empowering educators

Through their efforts on Facebook and Instagram, The Wright Stuff Chics built a community across their channels that includes educators from around the world. After meeting each other at conferences and at the PSH weekend, many attendees created spin-off Facebook groups with fellow attendees to stay in touch and continue supporting each other virtually. “Attendees love being together and groups gives them that continued motivation and support after they go back home,” says Lisa.

100K

Followers across Facebook and Instagram

+

Sold out conferences using Facebook ads

5

Daily posts on across Facebook and Instagram

500

Average number conference attendees

Posted

05/07/21

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